With Matteo Cesca, good habits go viral

To inform, raise awareness and, why not, make people smile. The new short videos featuring Matteo Cesca, a comedian and TV personality from Lucca, are now online on Sistema Ambiente’s social media channels.

A series of short videos that tackle, with humour and a light touch, certain everyday behaviours that can make a difference to the cleanliness and upkeep of the city: from littering cigarette ends to the proper disposal of pet waste, right through to other small yet significant considerations regarding the spaces we share every day.

Playing the part of an unlikely doctor, Cesca observes, explains and suggests the simplest ‘treatment’: adopting correct and responsible behaviour.

It’s a different way of talking about respect for the environment and public spaces, transforming useful information and guidance into content that is immediate, accessible and capable of reaching a wide range of audiences.

Follow Sistema Ambiente’s Facebook and Instagram profiles and discover all of Matteo Cesca’s short videos.

https://www.facebook.com/sistemaambientespalucca

https://www.instagram.com/sistemaambiente_lucca/